Loyalty rewards
Points, rewards, and loyalty logic for stronger repeat behavior.
Marketing, Loyalty and Retention
Marketing, Loyalty and Retention
Activate loyalty and targeted campaigns so your direct channel drives repeat orders.
What it includes
Retention capabilities tied to real customer and order data.
Campaign communication
Email and push flows for targeted communication at the right moment.
Consent-aware setup
Marketing preferences and consent data handled in a structured flow.
Campaign performance
Conversion diagnostics and KPI visibility to improve retention actions.
In depth: Marketing and Loyalty module
Marketing is more than email sending. It is a control center for audience engagement and retention.
01
1. Marketing studio overview
Market snapshot with subscribers, opens, and campaign activity.
- ✓Reservation signal: repeat visit behavior.
- ✓VIP customer identification.
- ✓Detect inactive customers for re-engagement.
02
2. Campaign creation (email and push)
Multi-channel campaign execution across email and push.
- ✓Personalized customer naming.
- ✓Test send before launch.
- ✓Better communication timing.
03
3. Audience segmentation
Behavior-based segmentation to avoid generic messaging.
- ✓New-customer targeting.
- ✓VIP targeting.
- ✓Suppress no-show and high-cancellation profiles.
04
4. Automations: your autopilot
Set once and automate key retention workflows.
- ✓Welcome automation.
- ✓Birthday automation.
- ✓Win-back automation.
05
5. Loyalty points policy
Configurable points earning and redemption model.
- ✓Redeem points into euro value.
- ✓Minimum redemption threshold.
- ✓Network or branch-level activation control.
06
6. Coupons, offers, and upselling
Coupons, promotions, and upsell suggestions to increase repeat orders and average ticket.
- ✓Coupon setup with percentage/fixed discount and limits.
- ✓Gift, BOGO, happy-hour, and category-targeted offers.
- ✓Cart upselling with quick add and profit guardrails.
What your team gains
More repeat orders
Better targeting in campaigns and offers
Clearer feedback loop from campaign to revenue
“Marketing performs when it is tied to daily operations and reliable data.”