Direct Online Ordering

Web Ordering

Turn your website into a stable direct-order channel with branded experience, controlled flow, and clear performance visibility.

Web Ordering visual

What it includes

Practical capabilities that keep your direct channel operational every day, not only during campaigns.

Branded ordering flow

Orders on your own domain with an experience aligned to your brand.

Menu and modifiers

Manage products, options, and selection rules without operational complexity.

Reliable checkout

Clean order and confirmation flow to reduce drop-offs and execution errors.

Connected to operations

Web orders enter the same operational dashboard as your other channels.

In depth: how it performs on web

Build a direct channel with controlled experience, clean data, and clear handoff to operations.

01

1. Central management and settings

Centralized control of multi-location setup and routing.

  • ✓Add and control branches from one place.
  • ✓Automatic nearest-branch routing or manual choice.
  • ✓Per-branch schedules with multiple time windows.
02

2. Branch-level autonomy

Each branch can run with local rules under a central model.

  • ✓Per-branch service enablement.
  • ✓Per-branch delivery zones and fees.
  • ✓Per-branch payment configuration.
03

3. Smart storefront customer experience

Customers are routed to the right available branch.

  • ✓Automatic location-based branch selection.
  • ✓Real-time availability and serviceability checks.
  • ✓Immediate fallback branch suggestions.
04

4. Staff access and control

Role-based visibility for secure daily operations.

  • ✓Scoped access per branch.
  • ✓Owner-level global and per-branch view.
  • ✓Clear role ownership for fewer errors.
05

5. Specialized tools per branch

Each branch can be tailored to local operational needs.

  • ✓Shared or branch-specific catalog setup.
  • ✓Per-branch POS sync.
  • ✓Per-branch notification email routing.
06

6. Readiness checks

Automatic warnings for critical configuration gaps.

  • ✓Warnings for active branches missing schedules or zones.
  • ✓Fewer lost orders due to misconfiguration.
  • ✓Scale to many branches without losing control.

What your team gains

Stronger direct channel with lower marketplace dependency
More stable order flow during peak hours
Shared execution view for service and kitchen teams

“Direct ordering becomes a real business channel when it is connected to daily operations.”